PR box
E-flute corrugated, fitted insert200 minimum · 10 to 12 business daysA PR box is a printed mailer box built specifically for an influencer or press mailing, with a fitted insert that holds each item in place so the unboxing looks deliberate on camera rather than loose in a shipping box. We produce them from 200 units on E-flute corrugated with a custom-cut insert, ready in about 10 to 12 business days after proof.
When to choose it, and when not to
Choose a PR box for a targeted influencer or press mailing, a product launch, or a media kit where the unboxing experience itself is part of what you're sending: low volume, high presentation, meant to be filmed or photographed.
Choose a standard branded mailer box instead for regular customer order fulfillment at volume, since the fitted insert tooling on a PR box is built for a curated one-off mailing, not for shipping hundreds of orders a day cost-effectively.
Specifications
| Outer box | E-flute corrugated, full color print inside and out |
|---|---|
| Insert | Die-cut paperboard or foam insert, cavities sized to your product mix |
| Interior print | Full color print on the inside lid and walls, a common spot for a welcome message |
| Extras | Room for a printed card, tissue, or a small giveaway item in the layout |
| Closure | Magnetic tuck or ribbon pull tab |
| Offset CMYK litho-laminated to the corrugated, matte or soft-touch finish | |
| Minimum | 200 units |
| Lead time | 10 to 12 business days after proof |
| Prototype | On request; timing confirmed in your quote |
| Sizes we run | 9 x 6 x 3 in (single product plus card) 12 x 9 x 3 in (multi-item mix) custom insert layout for your exact product lineup |
Materials that suit it
Questions people ask
Can the insert hold a mix of different product types and sizes?
Yes, that's the main point of this format. Tell us your exact product lineup, including anything like a card, a small gift, or tissue paper, and we'll lay out cavities sized to each item so nothing shifts in transit.
Do you print inside the box as well as outside?
Yes, interior print is standard on this format. The inside lid is a good spot for a welcome message, a discount code, or a styled brand pattern, since it's the first thing seen when the box opens.
What's a realistic quantity for a first influencer mailing?
200 units is our production minimum and covers a reasonably sized campaign. If you're starting smaller, a stock box with a printed insert card can bridge the gap until volume justifies a fully custom mailer.
Can you help us mock this up before committing to full production?
Yes, on request: a full prototype with your actual products in the insert, so you can see and film the real unboxing before hundreds of units are locked in. Timing is confirmed in your quote.
How much lighter or heavier does the insert make the box versus a plain mailer?
A die-cut paperboard insert adds a modest amount of weight and dimensional depth compared to a bare mailer box. That's worth factoring into your shipping cost if you're mailing at any real volume.
Can we reorder in smaller batches for future campaigns once the tooling exists?
Not below 200. Once the insert die is cut for your product layout, reorders run at the same 200-unit minimum without paying for the tooling again, as long as the product mix and sizing stay the same.
How is a PR box different from a swag box?
A PR box is built around a fixed set of products and a camera. The insert is cut with a cavity for each item, the inside lid and walls are printed for the reveal, and the closure is a ribbon pull or magnetic tuck. A swag box is built for a mixed assortment such as a tee, a tumbler and stickers, with a die-cut tray or loose fill and a plain tuck-flap lid, for welcome kits and event sends. Both run on E-flute from 200 units in 10 to 12 business days after proof. If influencers or press will film the opening, choose the PR box. If the contents change from send to send, choose the swag box.
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Ready to price your PR box?
Send the size and quantity for a quote and a dieline, usually within one business day. Your digital proof follows, usually within one business day of your artwork. Design help and the Swatch Book of materials are free.